The first GADGET Café in Austria, organized by the GZSZ Fürstenfeld – the Austrian intermediary project partner – with support from the FH JOANNEUM, took place on the 27th of February 2013 in the Falkensteiner Therme & Golf Hotel in Bad Waltersdorf. Successful university-industry collaborations were presented in front of 70 invited guests. Ludwig Ems, the director of GZSZ Fürstenfeld -, led through the evening. In the first presentation of the event, DI Michael Wagner from Rosendahl GmbH – the Austrian company project partner- pointed out, how important cooperation with universities is for his company. Universities and other research institutions support Rosendahl in developing innovative solutions, which are used in order to strengthen its market position as a global market leader. Mario Fallast of the SME smaXtec presented a very unique product. The company developed a measuring instrument to be inserted into a cow’s stomach that helps to observe its digestion. It is noteworthy that this company was formed by students and its employees have also worked for this company during the duration of their study. DI Michael Sedlak, from the intermediary organization Business and Innovation Center in the Austrian state Burgenland and GADGET quality board member, presented possible ways of university-industry cooperation. He argued that even if the aims, language and image of the business and the university world are different, the benefits for both can be enormous. He also introduced several collaboration funding possibilities in Austria and highlighted the important role of intermediaries regarding university-industry cooperation. In a panel discussion all speakers further talked about their experiences with university-company cooperation and answered questions from the audience. The last point on the agenda of the GADGET Café was the presentation of the Hidden Champions Award 2011/12. Local organizations received the distinction based on their innovative ways of doing business. The evening was concluded with a buffet and networking session in the Falkensteiner Therme & Golf hotel.